11 June 2015

Setting Up Amazon Author pages

Your Amazon page should be an important part of your ‘author platform’ – yet many authors don’t bother. It may be they are so busy writing they really don’t have the time but it's easy to do and here are my ten top tips:

1. Create your own Amazon author page

This only takes a moment to do. Once you have an Amazon Author account and at least one book published on Amazon, simply visit https://authorcentral.amazon.co.uk/ or https://authorcentral.amazon.com/ (US) and follow the instructions. You probably have short author ‘bio’ and a suitable picture somewhere already. (I’ve seen research suggesting that readers like to see a picture of the author, so try to resist using a book cover, as I have seen some people do!) Readers can click on any of your books and be directed to the Kindle store where they can download the book in less than a minute. Also, any time you update your biography or claim a new book through Author Central, About the Author will update on Kindle giving your readers access to the most recent information.

2. Make sure all your books are linked to the page

Amazon leave this to you as they can’t always be sure which are your books. Simply click on the ‘Add More Books’ button and search for books you've written by title, author, or ISBN and add them. While you’re there you can also click on any of your books to check and add information about them.

3. Copy and paste your details to the other Amazon countries

Unfortunately, updates you make to any Amazon site don’t automatically find their way to the other twelve countries – but all you need to do is copy and paste the bio and update your list of books and add videos when you have the time. (I use Google translate to understand the prompts on the non-English sites – but would appreciate help from anyone who can help translate my German and French pages.)

4. Add your promotional videos

Promotional videos can bring your author platform to life and your Amazon pages are a great place to showcase them. Unlike some sites, you actually need to upload the video, rather than just add the YouTube embed code or link. You can ‘manage’ the order they are displayed and easily update them. I have had feedback from readers that they made the decision to buy my book after seeing the video, so they definitely work!

5. Link to your blog

Your writing blog can be linked to your Amazon US page with an RSS feed. This isn’t currently available on the other country sites and sounds more complicated than it is but really makes your page more dynamic, as well as bringing more readers to your blog. There are plenty of tutorials of how to do it – Amazon’s guidance is HERE.

6. Link to your Twitter feed

Assuming you are using Twitter as an author, this is a great way to engage with your readers. All you have to do is add your Twitter name and your most recent tweet will be displayed on your author page.

7. Create your personal Author Page URL

Your Author Page URL is an easy to share link to your Author Page on Amazon.com. You can use your Author Page URL in blog posts tweets. On your Profile, click add link next to Author Page URL. You can add any text up to 30 characters but it’s good to secure your author name before anyone else does. Check out my author page at this easy to remember url: Amazon.com/author/tonyriches

8. Update with forthcoming events

If you have any events such as book signings or talks you can share them on your Amazon page under ‘Events’. (Try to remember to keep them up to date though.)

9. Start a ‘Customer Discussion’ in your author forum

Readers can also visit your Amazon Author page to post questions in a dedicated ‘forum’ section at the bottom of the page. This doesn’t seem to be a well-used feature and I’ve only recently started experimenting with it but anything that helps you to engage with readers has to be a good idea.

10. See 'Customers Also Bought Items By...'

And finally… under your bio you can see a list of other authors your readers are interested in. I find it helpful to see who these are and what I can learn by looking at their books.

If you have any more ideas on how to improve Amazon Author Pages please comment below :)

See Also:

Twitter for Authors ~ Ten Top Tips


  1. Very helpful, Tony. I think I have work to do.

  2. Thanks. But I didn't know Amazon has reinstated the "like" buttons. I know you can click "Following" for authors.

    1. Thanks Amber you are right - and I've changed #10 to look at 'Customers Also Bought Items By...'

  3. I love this aspect of Amazon and have really utilised it to the max! I wonder if authors realise they can also add images from their books to their actual purchase page, especially good for non-fiction or memoirs.

    1. That's a great idea - I'll have another look at my non-fiction books on Amazon


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