Written for writers who want to take their freelance writing to the next level, this book will help anyone looking for new inspiration and insight, who wants to earn more from their writing. It focuses on making a regular income from writing.
Today I'm pleased to welcome successful freelance writer Susie Kearley to share her ideas on how to make the best start in freelancing:
How did you first start to make a living as a freelance
writer?
I took redundancy from a career in marketing and had a couple of short-term
jobs, one of which opened my eyes to the possibilities as a freelance writer.
Basically, I was much better than the freelance writers that this company was
using. So when that doomed job ended (and no-one else wanted me) I decided to
set myself up as a freelance writer. Getting started was hard work, but I've
never looked back. I'm really glad I did it.
I started pitching article ideas to the editors of magazines that I wanted to
write for - all day long, relentlessly. I got rejection after rejection
initially - and those that didn't reject me, offered 'exposure' in return for
working for free. Well I was serious about a career, so 'exposure' wasn't
enough. I needed to chase the money.
Among those offering 'exposure' was a glossy women's magazine called Marie
Claire. I agreed to cooperate with a short interview piece for Marie Claire,
just so that I could say I'd been published in that magazine (or on their
website technically). But as a general rule, I was very focused on the money. I
had to be. I'd quit my job, and this was supposed to be my new career!
My first paid commission came through from a military magazine, followed by a
couple of assignments from gardening magazines and I was away! I kept pitching relentlessly, and
the work kept coming in. The rest is history (or in my books if you want more
detail!).
Where can new writers find the best opportunities to build their portfolio?
Among my first regular assignments was a column in the local newspaper about
events happening in my town. That kind of opportunity is a reasonable starting
point - it gets you focused on the writing discipline, meeting deadlines, developing
a routine, ensuring a high level of accuracy, and complying with in-house style-guides.
I also had some work published in a regional magazine some
years earlier, which meant that when I started writing full-time, I had a
modest portfolio of work to show off. I did those early articles for free
because it was promoting something that was in my interests. Doing the odd
thing for free can help you get a basic portfolio together.
What can writers do to increase their chances of success?
I think it can be very easy to give up in the face of rejection, but if you
want it badly enough, you'll keep plugging away, and improve your craft until
you get there. I read lots of books, asked people for advice, and persevered. I
pitched feature ideas all day, every day, for weeks before I got a positive
reply. Tenacity and determination really help - but you've got to have a good
command of English and some decent ideas too.
Where do you start to find the right contacts for magazines
and newspapers?
The Writers' and Artists' Yearbook, a magazine's website, or the editorial
column inside a magazine itself, are all good places to start. Staff turnover
can be quite high in publishing, so it's worth checking online if in doubt.
Do you need an agent—and what can they do for you?
I don't have an agent. I got a book contract directly with a publisher. I don't
think you need one, but they can be very helpful if you have your heart set on
a publishing deal with a large publishing house. Agents represent your
interests. They can, hopefully, get your manuscript in front of the people who
matter and get you a decent advance. Getting access to the big publishers is
very difficult to achieve without an agent, as most of them refuse to deal
directly with authors these days.
What are the biggest challenges to a sustainable freelance
career and how can writers overcome them?
Getting paid quickly is one of the biggest challenges. You don't get paid until the article is
published, which depending on the publication, can take months, or even years.
There are also issues with many publications having their budgets cut at the
moment, so some are cutting their fees, and others are taking less freelance
material. It's a real squeeze.
I think it helps to have other skills so that you can
diversify a bit. I intend to do more on the photography side this year, and I
hope to do more writing for business markets, where you get paid more quickly.
What are your ‘top tips’ for new freelance writers?
Persevere.
Take notice of all feedback because it often provides valuable insight into how
you can improve your writing skills.
Read books on writing, and meet others who write, for inspiration and support.
Susie Kearley
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About the Author
Susie Kearley is a British freelance writer and
journalist, working for magazines, newspapers, and book publishers around the
world. Among her best known clients are the BBC,
IPC Media, and DC Thomson. She has two books on writing available: Freelance Writing: Aim Higher, Earn More and Freelance Writing On Health, Food and Gardens. Find out more at Susie's website